1.  You crave what you eat so change what you eat to something healthier.  The first few days will be difficult, but after that, you will begin to crave the healthier foods that you have been eating.

2.  When you weaken and buy something you know you should not be eating, throw it in the trash when the guilt hits instead of resuming your healthy eating once the tempting food is gone.

3.  An ounce of nuts along with two glasses of water eliminates your craving.

4.  The caffeine in coffee (think skim milk) can lessen the calories consumed while still treating yourself.

5.  Dealing with your stress reduces cravings since many cravings are initiated by stress.

6.  Cravings tend to attack when your body is tired so make sure you get sufficient sleep, and take a nap if you are tired.

7.  No one wants to destroy the clean effect after brushing their teeth.  Brush your teeth several times a day to lessen the desire to eat.

8.  Since cravings typically only last for a short time, distract yourself by exerting your focus on something else until the craving is past.

9.  Allow yourself a treat.  Many vendors sell low-calorie snack packs.  Buy one and then compromise by exercising to burn off the calories consumed.

10.  Allot what is necessary.  If you know that you will not be able to resist indulging in your favorite meal when you go out to eat for your friend's birthday, then limit your calories the rest of the day (or week!) to allow yourself the necessary calories to eat what you want at that particular meal.